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Luxury and vintage watches from the most prestigious brands

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Rolex

If there's a brand that symbolizes luxury and watchmaking, it has to be Rolex.

Aiming for the precision chronometer

Specialized in luxury watches, Rolex was founded in 1905 by Hans Wilsdorf, a German business executive who died in 1960. Founded in London Rolex now has its head office in Geneva. The Rolex adventure began with the name of Wilsdorf & Davis when Hans Wilsdorf founded a company with Alfred Davis specialized in mechanisms for wristwatches, which soon carved out a niche for itself in the luxury market. Focused on innovation, the company introduced the famous extending bracelet in 1906, which is now the brand's flagship product. The company was renmaed Rolex in 1908. The goldsmith work paid off, and, in 1910, Rolex was the first company to receive precision certification for a wristwatch, awarded by the Société Suisse de Chronométrie. Four years later, Wilsdorf decided to set up shop in Geneva, Switzerland. 1927 is an important year in the history of Rolex because it is the year it released the Rolex Oyster model, the first water-resistant watch with a revolutionary crown to protect the movement. So much innovation left many perplexed. To overcome skepticism, Rolex displayed its Oyster diving watches in water-filled aquariums. A stroke of genius that made it famous! Rolex did not stop there and continued seeking innovation. In 1928, it marketed the Rolex Prince model featuring a double dial and then, three years later, the Rotor, the first automatic winding mechanism. It forged an indisputable reputation for excellence.

Excellence serving sport

Since 1927, Rolex has associated its famous precision and excellence with the sports world by sponsoring various leading sporting events. This new adventure began with the 24 Hours of Daytona, a 24-hour car race, now known as the Rolex 24 At Daytona. In 1950, the increasingly prestigious brand was named official timekeeper of the Wimbledon tennis tournament. Rolex even went so far as to launch watches dedicated to sporting professions such as mountaineering, aviation and deep-sea diving. Now, Rolex and the world of sports are special partners.

Rolex aims for ongoing innovation

Rolex owes its reputation not only to its precision watches, but also its pioneering spirit, from which it has never swerved since its inception. Indeed, the saga continued with the 1945 launch of the Oyster Perpetual Datejust, the first watch to show the day of the month. Then, headed by André Heiniger, the Swiss businessman who succeeded Wilsdorf, other versions of the Oyster were introduced, including the Oyster Perpetual Submariner that is resistant to depths of up to one hundred meters and the Oyster Perpetual GMT Master, showing the time in two different time zones. Finally, Rolex can boast of having created the Spiral Parachrom, which is completely insensitive to magnetic fields, impact resistance that has been multiplied by ten, and a ceramic bezel with excellent corrosion resistance. Rolex continues today to innovate while keeping its titles of nobility in the field of luxury watches.

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International standard Waterproof watches are, above all, dust-proof and are protected from accidental splashing. Only the terms "étanche" or "water-resistant" are officially certified....read more
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Place : Bâtiment des forces motrices, Genève
Date : January 20th 2013

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Everose is an alloy developed by the Rolex factory. The Swiss brand has a foundry where it develops new materials for manufacturing watch cases. Everose is made up of approximately 76% gold, 22%...read more
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